Jaguar: “Grace, Space and Pace and always at an affordable price”

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Jaguar car parked on a gravel driveway

The Jaguar Enthusiasts Club (BOP) is celebrating its 30th anniversary this year, which is quite a milestone as very few clubs survive that long.

Also, this year marks the 70th anniversary of the famous XK120 Jaguar, which was revolutionary when launched in 1948 and the 50th anniversary of the XJ6 saloon car.

About Heritage

Jaguars have always had a certain appeal with the public and once you have owned one you develop a connection to your car that transcends just the nuts and bolts.

It is a proud heritage and one that continues to this day with some very exciting offerings. Jaguar Clubs throughout New Zealand, 14 by our reckoning, are active and have kept the x-factor alive by providing a forum for owners and enthusiasts to gather, network, drive, chat and maintain that Jaguar enthusiasm.

Join us!

Therefore, it is with great pleasure that we in the Bay of Plenty invite all Jaguar owners to join us to help celebrate a special Jaguar weekend which includes a Car Show on the 10th of November to celebrate these milestones.

If you own a Jag and are wanting to participate in the weekend’s activities, please make sure to register first at 027 507 4841. Members of the Public are also welcome to come along between 10am and 1pm to the Masonic Park, The Strand, Tauranga and look over some of the fine motor cars on show and the Strand has many places where great food and beverages are served, so the refreshment is not far away.

There will also be a gold coin fundraiser to support the TECT Rescue Helicopter, a worthy cause and none of us know when we may need it! The show will feature all types of Jaguars and include a People’s Choice Award for the lineup of the Jaguars attending.

There will be many iconic cars lined up, including a very rare XKSS Jaguar worth $1.7million, C-type and D-type racing Jaguars that won Le Mans in the 1950’s, XK120, XK140 and XK150, XJ6 examples and many more Jaguars, both older and new. A rare treat to have so many fine cars assembled together.

As a demonstration of the appeal of Jaguar Cars, it is worth noting that Jaguar Cats are one of the rare survivors of the once proud British Motor industry, albeit owned by an Indian company, who still design and manufacture high-performance cars in Britain.

The marketing slogan of Jaguar, under Sir William Lyons, the Company’s founder, was: “Space, Pace and Grace and always at an affordable price”.

By Graham Beaumont, President Jaguar Enthusiasts Club (BOP)

“I write for this magazine to share my passion and enthusiasm for Jaguar cars; wonderful cars that can be seen 10am – 1pm Masonic Park, The Strand 10th November.”